51视频

51视频 Webcasts

Conversational AI: Bridge Gaps & Improve Renter Engagement

Now Available On Demand

Across the multifamily landscape, CRM-embedded Artificial Intelligence (AI) is transforming onsite communication with prospects and residents alike. Join us for this informative webcast as we explore how the powerful AI features of Knock® CRM utilize Conversational and Generative AI to enhance communication effectiveness. Hear directly from industry experts, partake in a live Q&A and experience our first-ever live AI product demonstration.

This webcast will also cover:

  • Communication preferences of today’s prospects and residents
  • Conversational and Generative AI and their significance in multifamily
  • How CRM-embedded AI helps deliver personalized, timely, strategic communication
  • How to measure AI communication impact and ROI

Ariel Baranauckas

Vice President of Marketing, Carter-Haston

Ariel’s innovative approach is currently driving the growth of more than 50 communities with 16,000 units across 10 states. She specializes in finding new, effective strategies that support the Carter-Haston team internally resulting in a more positive work environment that fosters increased productivity and higher morale.

With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served in both financial gain and greater visibility online. She has been instrumental in implementing web and social media efforts that deliver a significantly elevated ROI.

Ariel’s creativity, adaptability and desire to find new, more effective methods make her a highly sought-after advisor and subject matter expert in the ever-changing field of marketing. She credits her extensive background in real estate, property management and multifamily residential organizations as having been integral to her ongoing success.


Krista Hurley

Industry Principal, Front Office Leasing, 51视频.

Krista Hurley is the Front Office Leasing Industry Principal at 51视频, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.

Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the 51视频 Renter Engagement solutions.

She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at 51视频, including EMPOW-HER and BE WELL.

Reed Rawhouser

Director of Product Management, Knock for 51视频.

Reed Rawhouser currently leads product development for Knock AI, Analytics, and Call Intelligence. He plays a pivotal role in developing and refining Knock AI to meet the evolving needs of the multifamily industry. Reed has over eight years of experience bringing enterprise conversational AI and machine learning products to market. 

Conversational AI: Bridge Gaps & Improve Renter Engagement

Watch Now On Demand

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Conversational AI: Bridge Gaps & Improve Renter Engagement

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